Director of Mobile Games User Acquisition

📋 Description

• Lead paid growth initiatives for mobile gaming products
• Own UA strategy and performance marketing roadmap
• Manage UA budget and P&L, scale volume with strong ROAS
• Define channel strategies across Meta Ads, Google UAC, and more
• Identify new growth opportunities and expand market penetration
• Mentor UA specialists and collaborate with creative/product/data teams

🎯 Requirements

• 5+ years in mobile user acquisition, 2+ in leadership
• Proven track record scaling mobile games in Tier 1/2 markets with strong ROAS
• Deep expertise in Meta Ads and Google UAC, with testing frameworks
• Strong understanding of LTV, cohort analysis, attribution, data-driven decisions
• Experience mentoring UA teams; hands-on with MMPs (Adjust, AppsFlyer)
• Excellent communication with cross-functional stakeholders

🎁 Benefits

• Fully remote work environment
• Opportunity to lead growth strategy for high-impact mobile games
• Ownership of significant acquisition budgets
• Build and develop a high-performing UA team
• Collaborative environment with creative, product, and data experts
• Exposure to innovative growth technologies