Director of Mobile Games User Acquisition

📋 Description

• Lead paid growth initiatives for mobile gaming portfolio
• Own UA strategy and performance marketing roadmap
• Manage UA budget and P&L, scaling volume with strong ROAS
• Define and execute channel strategies (Meta Ads, Google UAC, others)
• Identify growth opportunities and improve market penetration
• Mentor and develop a team of UA specialists

🎯 Requirements

• 5+ years mobile UA experience; 2+ years in leadership/director roles
• Proven track record scaling mobile games in Tier 1/2 markets with ROAS discipline
• Deep expertise in Meta Ads and Google UAC; robust bidding, testing, optimization
• Strong LTV modeling, attribution, and data-driven decision making
• Experience mentoring UA teams and setting strategic direction
• Hands-on with mobile measurement platforms (Adjust, AppsFlyer, etc.)

🎁 Benefits

• Fully remote work environment
• Opportunity to lead growth for high-impact mobile gaming products
• Ownership of large acquisition budgets and strategic initiatives
• Build and develop a high-performing UA team
• Collaborative environment with creative, product, and data experts
• Influence company-wide acquisition strategies and processes