Director of Mobile Games User Acquisition

📋 Description

• Lead paid growth initiatives for a mobile gaming portfolio.
• Own UA strategy and performance marketing roadmap for flagship game.
• Manage UA budget and P&L, scaling while maintaining ROAS.
• Define channel strategies across Meta Ads, Google UAC, and more.
• Expand into new growth opportunities and improve market penetration.
• Lead, mentor, and develop a team of UA specialists.

🎯 Requirements

• 5+ years in mobile user acquisition, with at least 2 years in leadership/director roles.
• Proven track record scaling mobile games in Tier 1/2 with strong ROAS.
• Deep expertise in Meta Ads and Google UAC, including structures, bidding, optimization, testing.
• Strong understanding of LTV modeling, attribution, and data-driven decisions.
• Experience mentoring UA teams and providing strategic direction.
• Hands-on with mobile measurement platforms (Adjust, AppsFlyer, etc.).

🎁 Benefits

• Fully remote work environment with flexibility to work from anywhere.
• Opportunity to lead growth strategy for high-impact mobile gaming products.
• Ownership of significant acquisition budgets and strategic initiatives.
• Opportunity to build and develop a high-performing UA team.
• Collaborative environment with creative, product, and data experts.
• Exposure to innovative growth technologies and analytics frameworks.