Director of Sales - Conventional Grocery, Mass, Natural, Club Channels

📋 Description

• Lead revenue growth across grocery, mass, natural, and club channels.
• Manage strategic relationships with major retail accounts (Costco, Target, Walmart, Publix
• Develop customer strategies, Joint Business Plans, trade programs, and distribution initiatives.
• Optimize trade spend, promotions, shelf position, and assortment.
• Use data from SPINS/Nielsen/Circana/Symphony to inform decisions.
• Lead and mentor four Sales Managers; manage broker/distributor relationships.

🎯 Requirements

• 7+ years of CPG sales with 3–5+ years in leadership.
• Experience scaling brands nationally, preferably beverages/Wellness.
• Bachelor’s in Business/Marketing or equivalent.
• Deep understanding of US retail landscape and major retailers.
• Proven revenue growth and ROI delivery track record.
• Strong skills in category mgmt, pricing, promotions, and placement.

🎁 Benefits

• $180,000–$215,000 annual base salary with bonus eligibility.
• Health/dental/vision insurance; 80% premiums covered.
• 401(k) with 3% match; $500 FSA contribution.
• Discretionary time off; caregiver leaves; disability coverage.
• Life insurance and additional perks; team events.