Director, Product Marketing

📋 Description

• Own product marketing and positioning strategy across GTM channels.
• Develop market story around AI and agentic tech for finance/procurement/operations.
• Lead market segmentation and customer research to inform decisions.
• Shape analyst relations and external market positioning.
• Set go-to-market strategy across portfolio, including launches and adoption.
• Define execution standards and operating rhythms linked to outcomes.

🎯 Requirements

• 10+ years in B2B SaaS marketing with leadership and people mgmt.
• Proven company-level positioning for complex/multi-product SaaS.
• Track record leading GTM across product portfolio from segmentation to adoption.
• Ability to translate research and market data into strategy (pricing, packaging, roadmap).
• Experience influencing executives and cross-functional teams.
• History building and coaching high-performing PMMs.

🎁 Benefits

• Base salary: CAD 147,000–184,000 annually, depending on location/experience.
• Additional compensation: incentive plan + equity.
• Remote-first: work remotely from anywhere in Canada.
• Flexible working hours and time off.
• Extended health, vision, dental benefits, and EAP.
• Health and wellness spending account.