Director, Product Marketing

📋 Description

• Own go-to-market strategy across product lines and translate product value into resonant messages.
• Lead cross-channel creative strategy and decide where to invest across channels and formats.
• Partner with product managers to translate product value into creative briefs and market messages.
• Analyze creative performance across channels and inform product/creative briefs with data-driven
• Leverage AI to fuse human judgment with performance data and generate insights for creative
• Set cross-channel plans and define KPI-driven scorecards to maximize ROI.

🎯 Requirements

• 8+ years total experience in consumer product marketing, growth, or strategy at high-growth
• Strong brand instinct and taste with a proven ability to translate value into compelling messaging.
• Analytical horsepower; comfortable analyzing paid social, search, email, and other channels to
• Experience taking products to market in startups or consumer goods contexts; ability to move
• Experience building AI-enabled workflows that improve team judgment and productivity.
• Excellent communication skills, able to craft narratives for executives and detailed creative

🎁 Benefits

• Remote US-based role with US-competitive base compensation.
• US benefits information available on Ethos careers page.
• Equity and bonus opportunities may apply, as standard for US roles.