Director, Product Marketing

📋 Description

• Positioning & Messaging: craft core story for Supplier Network and paid products.
• Growth & End-to-End: drive supplier sign-ups, activation, upgrades; lead experiments.
• Pricing & Packaging: lead pricing strategy; conduct WTP studies and tests.
• Experimentation: test landing pages, onboarding, emails, and packaging.
• Competitive Intelligence: monitor competitors and market trends.
• Supplier Segmentation: build data-backed segmentation; tailor positioning and GTM.

🎯 Requirements

• Experience: 7+ years in B2B product marketing in SaaS/marketplace.
• Communication: Fluent English; copy, exec presentations, positioning.
• Subscription & SaaS: deep understanding of subscription models and unit economics.
• Product-Led Growth: PLG with freemium/self-serve; activation funnels.
• Data-Driven Mindset: run pricing experiments and cohort data.
• Product Shaping: influence roadmaps via market needs.

🎁 Benefits

• Pioneering Technology: Coupa drives innovation.
• Collaborative Culture: transparent, open teamwork.
• Global Impact: work with clients worldwide.