E-Commerce Marketing Manager (UK DTC Brand)

📋 Description

• Lead multi-channel customer acquisition across Google Ads, Meta, TikTok, and Klaviyo.
• Own the full marketing funnel from awareness to retention and LTV optimization.
• Reduce CAC and increase LTV/CLTV through strategic initiatives.
• Manage and mentor a distributed digital marketing team.
• Lead projects with product, creative, content, and external partners.
• Set campaign objectives, timelines, and performance expectations.

🎯 Requirements

• Extensive hands-on experience with DTC e-commerce brands; direct-to-consumer experience essential.
• Strong understanding of multi-channel acquisition across paid search, paid social, and email
• Experience managing Google Ads, Meta Ads, TikTok, and Klaviyo.
• Understanding of ROAS, CAC, LTV/CLTV and profitability relationships.
• Ability to analyze marketing data and translate insights into actions.
• Experience leading remote marketing teams and driving projects independently.

🎁 Benefits

• 100% remote working arrangement with flexibility to work from anywhere.
• Mon–Fri schedule aligned with UK GMT hours, 9:00 AM–5:00 PM.
• Flexible working environment with autonomy.
• Independent contractor position with freedom to manage your work remotely.
• Ownership of marketing strategy for a growing global DTC e-commerce business.
• Collaboration with an international remote marketing team and potential to lead a distributed team.