Email & CRM Marketing Automation Specialist

📋 Description

• Role focuses on email marketing, automation, segmentation, and content-driven campaigns for
• Build and optimize email campaigns from planning to reporting.
• Develop automated customer journeys and marketing workflows to improve lead nurturing.
• Analyze performance data to optimize campaigns and improve efficiency.
• Collaborate with content/blog initiatives and maintain brand standards in communications.
• Support audience growth and lifecycle marketing through targeted messaging and testing.

🎯 Requirements

• 3+ years in email marketing, lifecycle marketing, marketing automation, or related roles.
• Experience with B2B marketing and hands-on email campaign management.
• Proficient in building marketing automation workflows and audience segmentation.
• Strong copywriting and content development skills; able to maintain brand voice.
• Experience with tools like Flodesk, HubSpot, Mailchimp, and ManyChat.
• Ability to design and analyze A/B tests; data-driven decision making.

🎁 Benefits

• Fully remote position with EST working hours.
• Opportunity to own key marketing channels in a growing B2B environment.
• Collaborative, fast-paced team with focus on scalable marketing operations.