Own end-to-end email and SMS marketing programs.
Build, optimize, and scale lifecycle campaigns from welcome to post-purchase and win-back.
Plan and execute promotional calendars with cross-functional teams.
Segment using behavioral/transactional data to target audiences.
Run structured A/B tests on subject lines, send times, offers, and copy.
Monitor deliverability health and troubleshoot issues proactively.

🎯 Requirements

2–5+ years of hands-on email/SMS marketing in a DTC/e-commerce environment.
Proven expertise with Customer.io; comfortable with event-based triggers, templating, and campaigns.
Experience with data pipelines/APIs feeding messaging platforms (e.g., Segment).
Strong segmentation, personalization, and lifecycle marketing principles.
Knowledge of email deliverability fundamentals (auth, warm-up, hygiene).
SMS compliance knowledge (TCPA, opt-in/out flows).

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