Events & Campaign Activation Manager

📋 Description

• Lead event selection, logistics, and contracting for all tradeshows and sponsored events.
• Translate briefs into activation plans: venue logistics, booth experience, staffing, on-site
• Promote events: registration emails, pre-event nurture sequences, social programs to drive
• Oversee event budgets, vendor relationships, and contracts; track spend and flag variances.
• Coordinate staffing with Sales/BDR; ensure on-site staff are effective.
• Design on-site programming (demos, meetings, ancillary events, speaking ops) to drive engagement

🎯 Requirements

• 3+ years in event marketing, field marketing, or tradeshow execution in a B2B environment.
• Excellent project management: track details, flag risks, manage multiple events.
• Strong vendor management: negotiate, hold vendors accountable, protect budget.
• Experience with marketing automation platforms and CRM (HubSpot and Salesforce preferred).
• Proven ability to align events with broader campaigns and pipeline targets.
• Direct experience with BDR and Sales on event follow-up and lead handoff.

🎁 Benefits

• Base salary $110,000 - $140,000 + Bonus.
• Comprehensive benefits package including 401k and medical/dental coverage.
• Hybrid work arrangement based at Burlington, MA headquarters.
• Total rewards philosophy and ongoing career development opportunities.