External Communications Lead

📋 Description

• Develop and execute external communications strategies that increase awareness of Sitecore, its
• Build and maintain strong relationships with key journalists, editors, and influencers across
• Lead proactive media outreach around company news, product launches, customer stories, data-driven
• Partner closely with corporate communications, product marketing, customer marketing, field
• Draft and edit high-quality press releases, messaging frameworks, media pitches, Q&As
• Translate technical and product-heavy topics into concise, relevant, and compelling stories for

🎯 Requirements

• A minimum of 7 years of experience in public relations, external communications, or corporate
• Experience both in-house and at a PR/communications agency preferred
• Experience in digital experience platforms, CMS, marketing platforms, MarTech, enterprise SaaS, or
• Proven media relations success and strong existing relationships with business, technology, and
• Exceptional writing and editing skills, with the ability to create content for media, executives
• Experience managing people, with a track record of coaching and developing talent