Fractional CMO

📋 Description

• You set the bar for how Odin looks and sounds across everything we put out. When work isn't good
• Creativity is what separates this role from a performance marketing job. You’ll ship ideas beyond
• You write the copy and build landing pages, plus social, email and lead magnets.
• Strategy and creative direction sit with you, with input from the Head of GTM and founders.
• Own Google Ads and SEO outcomes, not just the agency relationship.
• Accountable for inbound marketing-qualified pipeline and the volume of real opportunities to sales

🎯 Requirements

• Experience with branding and copy that resonates; ability to ship high-signal work
• Proven ability to run experiments and prune to a few high-impact channels
• Hands-on with copywriting, landing pages, social, email, and lead magnets
• Ability to own product-led growth, organic/AI search, email, social, events, content, paid campaigns
• Track record of turning successful tactics into repeatable systems
• Strong decision-making with or without external validation; experience using AI to boost output