Generative AI & SEO Strategist

📋 Description

• Protect and grow search-driven pipeline by optimizing and implementing GEO and SEO strategy.
• Monitor and grow Smarsh\'s brand and product visibility across LLM-powered platforms (e.g.
• Own and execute global SEO, GEO, and AI search strategy to boost organic visibility and pipeline
• Optimize experiences for traditional search engines and AI-powered discovery platforms (ChatGPT
• Lead keyword, topic cluster, and entity-based research to expand content authority and
• Build and maintain prompt libraries to test and track citation performance across product

🎯 Requirements

• Bachelor\'s degree in marketing, digital strategy, or related field.
• 5+ years in B2B SEO; SaaS and financial services experience preferred.
• Proven record of driving pipeline impact from organic and AI-optimized search.
• Deep understanding of GEO, AEO, and AIEO, and evolving AI-powered search behaviors.
• Hands-on experience with enterprise SEO platforms: Profound, GA4, Google Search Console, SEMrush
• Strong knowledge of structured data markup (Schema.org) and entity optimization for AI