Generative Engine Optimization (GEO) & SEO Specialist

📋 Description

• Develop and execute GEO and SEO strategies for graduate and professional programs across
• Create on-page optimization recommendations to improve how content is interpreted by search engines
• Conduct technical SEO and content audits to identify performance gaps and opportunities for
• Write, test, and implement advanced Schema Markup (JSON-LD) to help AI systems contextualize
• Research, structure, and produce authoritative long-form content aligned with SEO and GEO best
• Monitor performance using GA4, Search Console, and other SEO tools; translate data into actionable

🎯 Requirements

• 3+ years of professional experience in SEO/technical SEO or related discipline with GEO principles.
• Deep technical SEO expertise: site auditing, structured data, Schema Markup, JSON-LD, and modern
• Hands-on experience with CMS platforms such as WordPress or Drupal.
• Proficiency with GA4 and Search Console; experience with Ahrefs, Semrush, Screaming Frog.
• Strong understanding of how search engines and LLMs retrieve and cite information.
• Native-level English writing with a portfolio of long-form content.

🎁 Benefits

• Fully remote work environment within LATAM, including Brazil.
• Full-time or contract engagement.
• Work on innovative GEO initiatives at the intersection of digital marketing and AI.
• Experience with prestigious higher education institutions and complex digital challenges.
• Collaborative, forward-thinking team environment.
• Opportunity to develop expertise in a rapidly evolving area of search and digital marketing.