Global Digital Marketing Leader

📋 Description

• Develop and execute an integrated digital marketing strategy across paid, owned, and earned channels.
• Manage digital marketing budgets for maximum ROI.
• Own performance marketing and paid campaigns across Google, Facebook, TikTok, and programmatic.
• Plan and execute large-scale acquisition campaigns for payments, crypto, and B2B products.
• Track and analyze campaign performance with A/B tests and data insights.
• Lead and mentor the digital marketing team and collaborate with product, sales, BD, and regional marketing.

🎯 Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field; MBA preferred.
• 7+ years in digital marketing with at least 3 years in leadership.
• Proven track record managing high-budget, multi-channel paid campaigns in fintech/payments/crypto.
• Strong analytical skills with marketing analytics tools (GA, Mixpanel, Appsflyer).
• Expertise in paid ad platforms, bidding strategies, and attribution models.
• Excellent leadership, communication, and cross-functional collaboration.