Direct end-to-end campaigns across digital, social, video, and branded content.
Lead and mentor Copywriters, Art Directors, and Designers; ensure quality and continuity.
Align with agency leadership; pitch to C-suite; bind creative to client goals.
Craft and pitch narrative strategies, brand voice guidelines, and visual language for client pitches.
Drive our Innovation Roadmap by embedding generative AI tools (ChatGPT, voice-over engines, scripting) into daily workflows.
Collaborate with Strategy, Account Management, and Production to ensure seamless execution and improve efficiency.

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