Growth Lead, Northeast Asia

📋 Description

• Own NEA product growth marketing strategy.
• Focus on measurable outcomes: acquisition, activation, retention, monetization.
• Collaborate with Product, BD, VIP, Affiliate and regional teams.
• Lead GTM efforts tailored to NEA crypto markets.
• Balance growth ambition with compliant execution.
• Drive data-driven experimentation and optimization.

🎯 Requirements

• Strong CeFi product knowledge and crypto trading familiarity.
• Product sense with growth mindset and data-driven approach.
• Experience in growth tools: performance marketing, CRM, lifecycle marketing, referrals and
• Ability to segment users and design differentiated propositions.
• Cross-functional influence with Product and Business teams.
• Comfort with regulatory nuances across markets in NEA.

🎁 Benefits

• Competitive total compensation package.
• L&D/education subsidies for growth and development.
• Team events and wellness allowances.
• Comprehensive healthcare for employees and dependants.
• More details shared during the process.