Growth Marketing Lead

📋 Description

• Own growth strategy across paid social, CTV, OOH, radio, podcasts, and emerging channels.
• Develop channel testing plans with hypotheses, objectives, budgets, and measurement.
• Identify acquisition opportunities and evaluate channel performance.
• Collaborate with Design and Product Marketing on creative concepts.
• Manage relationships with media buyers, production partners, vendors, and external stakeholders.
• Monitor pipeline, CAC, revenue, and other growth metrics.

🎯 Requirements

• Experience building and scaling paid acquisition across multiple channels.
• Ownership of growth strategy, budgets, execution, experimentation, and measurement.
• Strong understanding of paid social; familiarity with CTV, OOH, radio, podcasts, audio, and
• Experience designing structured marketing experiments and evaluating incrementality.
• Strong analytical skills; use data to guide investments and growth.
• Experience building new acquisition programs in a high-growth environment.

🎁 Benefits

• Competitive annual compensation range of $145,000–$193,000 USD.
• Fully distributed work environment.
• High ownership and autonomy in a fast-moving, early-stage org.
• Opportunity to build new channels and influence pipeline and revenue.
• Cross-functional collaboration with Growth, Product Marketing, Design, Analytics, Finance
• Experiment with emerging channels, measurement approaches, and AI tools.