Growth Marketing Lead

📋 Description

• Own growth strategy across paid social, CTV, OOH, radio, podcasts, and emerging channels.
• Build and execute channel testing plans with clear hypotheses, success metrics, and measurement
• Partner with Design and Product Marketing to develop creative tailored to each audience and channel.
• Own agency and vendor relationships across media buying and production.
• Measure performance across pipeline, CAC, and revenue, and use those insights to guide investment
• Build attribution and incrementality frameworks for channels where last-click measurement isn’t

🎯 Requirements

• You’ve built and scaled paid acquisition programs across multiple channels.
• Experience owning strategy, budget, execution, and measurement.
• Strong understanding of paid social and familiar with CTV, OOH, radio, podcasts, and other emerging
• Experience designing experiments and measuring incrementality.
• Strong analytical skills with a track record of using data to make investment decisions.
• Comfort working in ambiguity and building new programs from scratch.

🎁 Benefits

• Fully distributed team with a fast-paced, high-velocity culture.
• Collaborative, cross-functional environment with leadership access.