Growth Marketing Lead, Guest Engagement

📋 Description

• Define and execute lifecycle marketing to convert guest interest into bookings.
• Lead email and push programs for pilots and guest experiences.
• Partner with Creative, Analytics, Product, Eng and Marketing to map guest journeys.
• Use segmentation and personalization to improve campaign performance.
• Manage an experimentation roadmap across messaging, audiences, timing, and channels.
• Develop clear briefs with goals, data and audience requirements.

🎯 Requirements

• 10+ years B2C CRM/lifecycle in fast-paced consumer/e-commerce.
• Deep expertise in lifecycle marketing, journey design, segmentation.
• Strong prioritization and project management skills.
• Data-driven with experimentation and measurement.
• Able to influence cross-functional roadmaps and present to leadership.
• Familiar with CRM platforms, marketing automation, and AI-enabled personalization.

🎁 Benefits

• Remote eligible; may require occasional office or offsites.
• Inclusive, collaborative culture focused on belonging.
• Growth in a fast-paced, data-driven environment with cross-functional collaboration.