Growth Marketing Lead, Marketplace

Added
15 days ago
Type
Full time
Salary
Salary not provided

Related skills

analytics social media ai conversion optimization personalization

📋 Description

  • Own growth for both sides of Wonderschool marketplace: parents and providers.
  • Lead performance marketing, conversion optimization, and AI-powered personalization for parents.
  • Drive grassroots recruiting: weekend events, community outreach, and social campaigns for providers.
  • Partner with product and engineering to improve website funnel and analytics.

🎯 Requirements

  • Strong analytical ability; model CAC, LTV, and payback.
  • Technically fluent; can collaborate with engineers on conversion.
  • Excellent on-the-ground event planning and people skills for moms and educators.
  • Proven track record in paid and organic social campaigns driving acquisition.
  • Demographically savvy with messaging across diverse communities.
  • Systems-builder who can create scalable growth playbooks and AI-enabled processes.
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