Growth Marketing Manager - LGC Quality Management Tools

📋 Description

• Develop and execute integrated campaigns across digital, email, content, web, social, and events to
• Deliver full-funnel programs for new customer acquisition, account growth, cross-sell, and upsell
• Own QMT marketing roadmap; partner with digital/commercial teams to improve product discovery and
• Translate complex scientific concepts into clear messaging for labs, IVD developers, biopharma
• Support launches and portfolio initiatives with tailored go-to-market plans with Product, Sales
• Develop campaigns across clinical genomics/NGS, oncology, infectious disease, and other QC

🎯 Requirements

• Experience in B2B marketing within life sciences, diagnostics, or regulated markets.
• Proven ability to plan and run integrated demand-gen campaigns, with ABM and sales-enablement focus.
• Ability to learn and communicate complex scientific applications (QC, linearity, calibration, NGS
• Experience with website strategy, content optimization, SEO, and conversion-rate improvement.
• Collaborate across Sales, Product, Marketing Ops, Digital, and regional teams; English fluency
• Experience with Salesforce, marketing automation, analytics, and project management tools (e.g.

🎁 Benefits