GTM Engineer, Growth Marketing

📋 Description

• Mine CRM, product usage, and intent data to identify new market segments, high-value accounts, and
• Build and maintain targeted prospecting and marketing audiences segmented by industry, lifecycle
• Analyze customer adoption and usage patterns to identify cross-sell, upsell, retention, and
• Define and operationalize ICP and account scoring within CRM and marketing platforms to prioritize
• Build systems connecting marketing activity to pipeline and revenue, from initial engagement
• Partner with demand generation, customer marketing, and product marketing teams to design and

🎯 Requirements

• 4+ years of experience in B2B sales, marketing, or revenue operations, ideally within a fast-paced
• Hands-on experience with HubSpot and Salesforce or comparable CRM/marketing automation platforms
• Strong SQL and Snowflake skills, with the ability to independently query and analyze large datasets.
• Experience connecting marketing activity to pipeline or revenue outcomes through attribution models
• Experience using product usage, behavioral, or customer engagement data to inform marketing
• Strong analytical mindset with the ability to formulate hypotheses, query data, test assumptions

🎁 Benefits

• Remote-first working environment with flexibility to work from India.
• Opportunity to work at the intersection of AI, fintech, growth marketing, data, and revenue
• High ownership and autonomy in a newly established role with significant scope to build systems
• Collaborative culture centered on empathy, curiosity, humility, and ownership.
• Opportunities to work with modern CRM, data, automation, analytics, and AI technologies.
• Professional growth and exposure to cross-functional commercial and product teams.