Head of CRM

📋 Description

• Develop and execute CRM strategy for a LATAM market.
• Own the full player lifecycle: onboarding, retention, reactivation, VIP.
• Implement advanced segmentation based on behavioral and financial data.
• Manage multi-channel communications (email, SMS, push, in-app).
• Lead CRM team; monitor KPIs including LTV, ARPU, retention, churn, NGR.
• Collaborate with BI, Marketing, Product, VIP teams and external partners.

🎯 Requirements

• 5+ years CRM experience focused on retention and lifecycle.
• 2+ years leading CRM teams or functions.
• Strong knowledge of player lifecycle, retention strategies, engagement.
• Hands-on with CRM platforms like Optimove, Salesforce, FastTrack, Smartico.
• English proficiency at intermediate level or higher.
• Proven LATAM market experience.
• Spanish proficiency is a strong advantage.

🎁 Benefits

• Health & Wellness Focus
• Global Medical Coverage
• Growth Opportunities
• Benefits Programs (gym, dental, psychology)
• Performance-Driven Rewards
• Dynamic Work Environment