Head of CRM Strategy

📋 Description

• Lead strategic CRM campaigns across four brands to boost engagement and retention.
• Own strategic planning and translate business goals into CRM strategies.
• Bridge Retention, Product, BI, and Brand teams; CRM as growth driver.
• Build performance dashboards and lead quarterly reviews for insights.
• Lead and develop two Strategy Managers and their teams; coaching and growth.
• Oversee campaign lifecycle from ideation to reporting; ensure execution with Bloomreach and Retool.

🎯 Requirements

• Strategic leadership in CRM/lifecycle marketing, preferably gaming.
• Proven track record managing high-performing teams (8+ people) and multiple workstreams.
• Experience building and scaling CRM in multi-brand/high-growth environments.
• Deep expertise with CRM platforms (Bloomreach preferred) and hands-on campaign execution.
• Proficiency with data tools (SQL, Looker, Tableau, Power BI) and performance frameworks.
• Strong understanding of player lifecycle management, segmentation, and monetization in gaming.