Head of GTM, Antidepressants Support App

📋 Description

• Lead 0→1 GTM for a mental health app, from discovery to sustainable growth.
• Own user research, positioning, messaging, and product-market fit workstreams.
• Build and optimize acquisition channels across organic, paid, content, referral, and app-store.
• Own ASO and organic growth through content and referrals.
• Establish paid UA with clear CAC, LTV, and ROAS targets (Meta, Google UAC, Apple Search Ads
• Design privacy-compliant measurement with AppsFlyer/Adjust, SKAdNetwork, and server-side events.

🎯 Requirements

• 6+ years in growth or GTM roles for consumer/mobile apps.
• Proven ability to discover/validate channels and translate signals into repeatable growth.
• Hands-on App Store Optimization and paid user acquisition across major platforms.
• Strong data fluency: cohort/retention analysis, CAC-to-LTV, attribution, incrementality.
• Experience with AppsFlyer/Adjust, Meta, UAC, Apple Search Ads, TikTok, Mixpanel/Amplitude
• Experience launching US/Western Europe apps with privacy requirements (GDPR, ATT).

🎁 Benefits

• Lead GTM for an early-stage mental health product.
• Significant ownership across PMF, growth, acquisition, retention, monetization.
• Opportunity to build and lead a lean growth team.
• International, mission-driven environment; fully remote.
• Shape growth practices in a privacy-sensitive consumer space.
• Competitive compensation; salary to be determined.