Head of Marketing

📋 Description

• Lead product marketing and integrated marketing within a new function at Wikimedia Foundation.
• Collaborate with External Communications to shape go-to-market for global audiences.
• Build and lead a marketing team, aligning with strategy and organizational needs.
• Develop a unified approach to external audience engagement across Foundation departments.
• Focus on retention and lifetime engagement in product marketing planning.
• Oversee brand, channel, and marketing tech to enable data-driven decisions.

🎯 Requirements

• 12+ years marketing experience; 5+ years in a B2C setting; line management experience.
• Experience at a major website/online publisher with global audience growth.
• Experience creating product messaging with global segmentation and lifecycle marketing.
• Ability to adapt tone across cultures; agile, fast-paced environments.
• Experience leading cross-team collaboration and multi-channel strategy (paid, owned, earned).
• Proficient in marketing technology, CRM, and data-driven decision making.

🎁 Benefits

• Remote-first organization with global teams.
• Competitive, location-aware pay; US range provided; country of hire-adjusted.
• U.S. Benefits & Perks information available via official link.