Head of Marketing (Director)

📋 Description

• Own and execute the complete rebrand and repositioning of Keyrock in the market
• Define and drive the marketing strategy across institutional and crypto-native audiences
• Build a premium, forward-looking brand identity credible to institutional allocators and
• Push information into the market in ways that command attention and seriousness
• Partner closely with the CCO and commercial team to drive measurable commercial impact
• Build and lead a small, high-impact team augmented by AI tooling

🎯 Requirements

• Significant experience in marketing leadership at a crypto or digital-asset firm
• Deep understanding of the crypto market, its participants and its culture
• Track record of building or transforming a brand in a fast-moving, commercially-driven environment
• Strong communication skills; fluent in English, both written and spoken
• Preferred: experience positioning a firm through TradFi/crypto convergence narrative
• Preferred: exposure to publicly listed or IPO-track companies

🎁 Benefits

• Step-up opportunity. Own the function globally, report directly to the CCO, shape the brand from
• Transformation moment. Pivot from appreciated-but-underrated to a respected firm
• Commercial partnership. Deeply embedded in commercial strategy with commission upside
• Lean and AI-augmented. Small team, big impact; use agents and tools to move fast
• Global footprint. Offices across EU, UK, US and Switzerland
• Competitive offer. Base compensation $145,000 to $215,000 per year with global benefits and variable