Head of Marketing

📋 Description

• Develop and execute a unified marketing strategy across B2B and B2C business lines, aligning
• Lead brand positioning, customer acquisition, retention, and performance marketing across multiple
• Optimize marketing budgets and channel performance through measurement, analytics, experimentation
• Oversee SEO, PPC, paid social, email marketing, CRM, content marketing, digital PR, and marketing
• Build and implement lead-generation strategies to strengthen the pipeline and support sales and
• Recruit, mentor, and manage cross-functional marketing teams (content, social media, paid media

🎯 Requirements

• 5+ years in senior marketing leadership roles (Head of Marketing, VP Marketing, CMO, etc.).
• Strong experience in iGaming, affiliate marketing, performance marketing, or related digital
• Deep understanding of B2B and B2C marketing strategies in fast-moving digital businesses.
• Proven success in performance marketing, analytics, budget management, and ROI optimization.
• Strong knowledge of SEO, PPC, CRM, content marketing, social media, email marketing, digital PR
• Experience building lead-generation and sales enablement strategies tied to business development.

🎁 Benefits

• Competitive salary with performance-related bonuses.
• Additional bonus opportunities, including a referral program.
• Diverse career growth and professional development opportunities.
• Paid training and access to work-related courses.
• Supportive and collaborative colleagues.
• Opportunities to maintain a healthy work-life balance.