Head of Marketing

📋 Description

• Lead marketing strategy end-to-end with direct accountability for lead gen, growth, and revenue.
• Audit operations, identify gaps, and define a unified cross-channel growth plan.
• Scale performance marketing across Google Ads, paid social, SEO, site, content, and lifecycle
• Map customer journey from acquisition to retention and optimize funnels.
• Build and coordinate a high-performing marketing team with internal and external partners.
• Establish analytics, attribution, reporting and GA4-focused measurement.

🎯 Requirements

• 6–10+ years in digital/performance marketing; proven leadership in high-growth settings.
• Experience scaling multi-channel marketing with measurable impact on leads, revenue, or
• Deep hands-on expertise in SEO, paid media, web, content, and lifecycle marketing.
• Strong experience integrating acquisition channels into a cohesive journey.
• Advanced analytics with GA4, data modeling, dashboards, funnels, and attribution.
• Executive-level prioritization with hands-on campaign troubleshooting and optimization.

🎁 Benefits

• 100% remote work from Poland or anywhere with reliable internet and tools.
• Full-time independent contractor arrangement.
• Flexible, outcome-focused schedule; high autonomy to shape the function.
• Ownership of marketing strategy and growth impact; cross-channel ownership.
• Data-driven culture with analytics and experimentation guiding decisions.
• Fully distributed, international team environment.