Head of Performance Creative Strategy

📋 Description

• Own the creative strategy for advisor acquisition, including tone and formats.
• Lead concept generation, testing framework, and assets with AI tools.
• Collaborate with Growth Marketing Managers and Creative Studio to ensure channel-ready creative.
• Build and lead the new creative strategy function from scratch.
• Be hands-on: write briefs and ship work until the team scales.
• Align creative with performance data to drive hypotheses and tests.

🎯 Requirements

• At least 3 years owning creative strategy for performance/DR marketing.
• Structured creative testing program experience; isolate variables and learnings.
• Ability to translate ambiguous data into concrete briefs for teams/tools.
• Fluency with AI creative tools across research, analysis, generation, variants.
• Experience mentoring a team of creatives; willing to do hands-on work initially.
• Experience making ads for elevated brands; balance taste with performance.

🎁 Benefits

• Compensation varies by experience; indicative range $175K–$205K + bonus + equity.
• Unlimited vacation; health, dental, vision insurance; 401k with match; commuter benefits.
• Stock options; Wellhub memberships; travel-friendly perks.