Head of User Acquisition

📋 Description

• Own and lead user acquisition across paid, organic, and partnerships in a data-driven way.
• Set strategy, budget, and team structure for cross-channel growth (Google Ads, Meta, TikTok
• Oversee SEO/AEO/SEO and partnership channels to complement paid efforts.
• Build an acquisition engine aligning paid, organic, and partnerships with company goals.
• Lead analytics and reporting framework across channels for executive leadership.
• Develop and mentor a growing team of acquisition specialists.

🎯 Requirements

• 7–10+ years in performance or growth marketing with hands-on paid media expertise.
• Working knowledge of SEO fundamentals and AEO/GEO concepts.
• Experience with partnerships and cross-channel budget management.
• Proven track record improving CAC, ROAS, and revenue growth.
• Strong strategic, analytical, and leadership skills; able to operate in a fast-paced environment.
• Data-driven with ability to build models and translate data into strategy.

🎁 Benefits

• Mission-driven work improving Canadian healthcare experience.
• On-site collaboration in Toronto with autonomy and growth opportunities.
• Competitive pay and comprehensive benefits, including wellbeing support.