Lead KOL/influencer marketing strategy and execution for growth.
Source, vet, and manage relationships with KOLs, creators, and thought leaders.
Build creator partnerships: calendars, briefs, deliverables, budgets, tracking.
Collaborate with Brand, Social, Product, BD, and Events to align KOL with launches.
Define and report KPIs (reach, engagement, conversions, ROI) and optimize with data.
Support community engagement via co-created content, AMAs, livestreams, and events.

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