Lead Generation Marketing Specialist

📋 Description

• Drive lead generation strategy across multiple channels to generate qualified opportunities
• Identify target markets, high-value accounts, and key decision-makers
• Collaborate with sales teams to support pipeline growth and revenue objectives
• Align customer challenges with solutions through prospect research and needs assessments
• Manage inbound lead follow-up and route opportunities to sales reps
• Build automated workflows and dashboards in HubSpot to improve efficiency

🎯 Requirements

• 1–3 years in lead generation, demand gen, marketing, or related B2B role
• Diploma/Bachelor's in Marketing, Business, Communications, or related field preferred
• Proven ability to generate qualified leads and contribute to pipeline growth
• Strong HubSpot experience: CRM, automation, email marketing, reporting
• Experience supporting B2B sales through lead gen, campaigns, or ops
• Proficiency with Google Workspace and digital marketing tools

🎁 Benefits

• Fully remote position based in Canada
• Competitive CAD $65,000–$70,000 salary
• Comprehensive benefits: healthcare and retirement plans
• Tuition reimbursement and professional development
• Collaborative, tech-focused work environment
• Flexible remote work arrangement