Lead Product Marketing Manager

📋 Description

• Contribute to LTV growth by driving product adoption and habit formation.
• Support product led growth across Product, Commercial, Marketing, and Operations.
• Apply next gen discovery techniques including GEO and AI-driven docs for AI search agents (ChatGPT
• Use AI-assisted insights and synthetic personas with traditional research.
• Work async across regions and countries with clear execution playbooks to reduce friction.
• Adopt AI tooling for day-to-day tasks while developing strategy and user empathy.

🎯 Requirements

• 8+ years in product marketing, product management, or strategy consulting in large consumer
• Track record of user growth, engagement, retention across multiple markets.
• Comfort with data and AI-assisted workflows and modern product-led growth techniques.
• Strong cross-functional collaboration and ability to influence peers around a shared vision.
• Clear commercial storytelling for internal and external audiences.

🎁 Benefits

• Life at Grab benefits including term life and medical insurance.
• Flexible benefits (GrabFlex), parental and birthday leave, LASA volunteering leave.
• Grabber Assistance Programme and flexible work arrangements.