Lifecycle Email Manager

📋 Description

• Own the lifecycle strategy across activation, conversion, engagement, retention and reactivation
• Build automated journeys based on user behavior and lifecycle stage
• Create and optimize onboarding journeys that help new users experience value quickly
• Identify key activation/conversion/retention actions and build behavioral triggers
• Develop retention and re-engagement flows for inactive users
• Segment users by behavior, interests, and engagement signals and collaborate on product launches

🎯 Requirements

• 2+ years in lifecycle marketing or related role with hands-on automated journeys
• Platform fluency with Braze, Customer.io, Iterable, Klaviyo, HubSpot or similar
• Strong journey thinking: segmentation, triggers, activation, retention metrics
• Conversion copywriting and excellent English writing
• Analytical, data-driven decision making with dashboards and analytics tools
• End-to-end ownership from analysis to campaign launch and evaluation

🎁 Benefits

• Lunch provided on office days
• 30 days Work From Anywhere per year
• 24 days paid vacation per year + public holidays
• Travel allowance if living far from office
• Pension plan
• Company events and overseas trips