Lifecycle Marketing Analyst, Prospect

📋 Description

• Build, QA, and deploy prospect email nurture campaigns and sequences across industries and product
• Run A/B tests on subject lines, CTAs, and content to improve metrics and MQL conversion.
• Maintain audience segmentation, Canvas logic, and suppression rules for nurture flows in Braze.
• Partner with Marketing Operations on campaign tracking and lead scoring model in Salesforce.
• Produce monthly prospect email metrics reports and explore AI-powered tools to boost

🎯 Requirements

• 2-4 years of experience in email marketing, CRM marketing, or lifecycle marketing.
• Hands-on experience building and managing email campaigns in a marketing automation platform –
• A data-driven approach to email optimization with performance data, hypotheses, and testing.
• Solid understanding of segmentation, list management, lead scoring, and email deliverability
• Strong QA mindset and attention to detail before any send.
• Experience with Salesforce or similar CRM for list management and funnel reporting.

🎁 Benefits

• Benefits vary by location; details available on our benefits page per country.
• Hybrid work model with in-office experiences designed to foster community and innovation.
• Competitive compensation, equity, retirement plans, and extensive health coverage.
• Learning stipend and professional development opportunities.
• Volunteer and community programs, employee resource groups, and a collaborative culture.