Lifecycle Marketing Lead

📋 Description

• Own retention strategy across email, SMS, on-site, and more
• Drive growth by turning one-time buyers into subscribers
• Collaborate with Director on lifecycle roadmap and launches
• Ensure reliable, scalable triggered communications
• Own post-checkout, onboarding, upsell, loyalty, and referrals
• Partner with cross-functional teams to improve every touchpoint

🎯 Requirements

• 8-10 years in lifecycle marketing with retention focus
• Hands-on SMS marketing experience
• Proficiency with Klaviyo, Attentive, Recharge (or similar)
• Strong setup of complex marketing and transactional triggers
• Proven retention results through testing and tooling
• Experience at a high-growth CPG or DTC brand

🎁 Benefits

• Competitive stock options
• 401k with employer match
• 100% employer-covered medical/dental/vision
• US-based remote work model
• Flexible Time Off and Summer Fridays
• 16 paid holidays and 16 weeks paid parental leave