Lifecycle Marketing Lead - Health Plans/Health Systems

📋 Description

• Design and execute multi-channel journeys (email, SMS, in-app) guiding members from first login to
• Own onboarding and retention programs, creating strategies to welcome new members and re-engage
• Collaborate with Product, Operations, Marketing Ops, and Marketing Strategy to align member
• Lead A/B testing frameworks to optimize messaging, formats, and delivery timing for engagement and
• Personalize audience messaging using member insights and behaviors for tailored care instructions.
• Track engagement health and translate metrics into strategic insights for leadership.

🎯 Requirements

• 4+ years leading lifecycle marketing or retention campaigns (B2C or B2B2C).
• Experience managing multi-channel programs (email, push, SMS) and working with operations teams to
• Empathetic storyteller with ability to address healthcare/mental wellness sensitively.
• Strategic thinker with understanding of consumer behavior and motivation of action.
• Strong project management with cross-functional coordination from concept to launch.

🎁 Benefits

• Comprehensive healthcare coverage (medical, dental, vision, FSA/HSA, life, disability).
• Access to Lyra for Lyrians; coaching and therapy services for you and dependents.
• Equity in the company through discretionary RSUs.
• Generous paid time off including vacation, sick days, and holidays.
• Paid parental bonding leave for birthing and non-birthing parents.
• 401(k) with up to 3% matching.