Lifecycle Marketing Manager

Added
6 days ago
Type
Full time
Salary
Salary not provided

Related skills

onboarding email klaviyo lifecycle sms
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πŸ“‹ Description

  • Own and optimize the full lifecycle experiences post-purchase
  • Build personalized onboarding journeys and onboarding briefs
  • Manage multi-segment lifecycle programs and comm surfaces (email, SMS, in-product nudges, etc.)
  • Collaborate with Growth/CMO to translate strategy into execution

🎯 Requirements

  • Hands-on with Klaviyo or comparable ESP
  • Data-driven with dashboards and flow analytics
  • Experience building multi-flow onboarding, activation, winback, and reactivation programs
  • Strong copywriting and comms briefing for lifecycle messages
  • Ability to manage complexity across many flows and segments
  • Customer-first mindset; focus on retention and LTV

🎁 Benefits

  • Medical, dental, and vision coverage
  • HSA access
  • 401(k)
  • Bathhouse membership for recovery and reset
  • Unlimited PTO
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