Lifecycle Marketing Manager

📋 Description

• Own always-on lifecycle programs from lead capture to demo booked nurture sequencing.
• Build nurture infrastructure and establish best practices for scalable plays.
• Partner with regional campaign managers to execute repeatable lifecycle strategies.
• Define how email fits into the GTM stack and operationalize HubSpot as the lifecycle layer.
• Ensure high-quality engagement with right accounts at the right moment.

🎯 Requirements

• 4+ years in lifecycle, email, or demand gen marketing with B2B nurture ownership.
• Hands-on HubSpot experience (or comparable MAP like Marketo) — segmentation, workflows, reporting.
• Strong understanding of handraiser-to-pipeline funnel in B2B SaaS with proven conversion uplift.
• Comfortable with a still-defining stack; able to prioritize and implement without waiting for
• Quality-over-volume lifecycle mindset; strong collaboration with technical and non-technical
• Analytical mindset; measure impact and iterate using data.

🎁 Benefits

• Comprehensive Medical, Vision, and Dental Care.
• Mental Wellness Benefit.
• Generous Vacation Policy and additional company holidays.
• Enhanced Parental Leave and Volunteer Time Off.
• US benefits: Pre-Tax benefits including 401(k) and Wellness.