Lifecycle Marketing Senior Specialist

📋 Description

• Lead lifecycle marketing programs to drive adoption, retention, and expansion for Braze customers.
• Collaborate with cross-functional teams to deploy multi-channel campaigns and AI-enhanced workflows.
• Translate strategy into executable programs with defined goals, audiences, and metrics.
• Manage calendars, ensure on-brief launches and timeline discipline.
• Experiment with BrazeAI tools and Agent Console to boost personalization at scale.
• Maintain alignment with GTM motions and CS/PMM teams for coordinated campaigns.

🎯 Requirements

• 6+ years in lifecycle, CRM, or customer marketing, preferably in B2B SaaS.
• Hands-on Braze platform experience building campaigns and Canvases with Liquid logic.
• End-to-end program ownership from strategy through measurement and iteration.
• Strong POV on AI to improve personalization, segmentation, content generation, and velocity.
• Analytical skills linking engagement metrics to business impact.
• Experience collaborating with CS, PMM, Growth, and campaign teams; strong communication.

🎁 Benefits

• Competitive compensation with potential equity
• Retirement and Employee Stock Purchase Plans
• Flexible paid time off
• Comprehensive medical, dental, vision, life, and disability coverage
• Family benefits, parental leave, and learning stipend
• In-office experiences and community-building activities