Lifecycle Marketing Specialist

📋 Description

• Execute nurture campaigns across EX product family
• Manage always-on demand gen, trial journey, re-engagement
• Revamp underperforming programs with clear KPIs
• Build journey-framework: personalization and dynamic content
• Coordinate lead hand-offs with Sales/SDR and syndication
• Monitor email/database health and report performance

🎯 Requirements

• 4–6+ years B2B email/lifecycle marketing in SaaS
• Hands-on with marketing automation (Marketo preferred)
• Familiar with Salesforce and lead scoring/routing
• HTML/CSS knowledge for email production
• Analytical mindset for campaign data and optimization
• Cross-functional collaboration with content, demand gen, sales

🎁 Benefits

• Hybrid role with onsite expectations 3x/week (Boston)
• Base salary range $110,000 - $130,000
• Target bonus eligibility
• Inclusive, diverse workplace and equal opportunity