Lifecycle Marketing Specialist (B2B & B2C)

📋 Description

• Build outbound lists and enrichment workflows using Clay
• Launch, manage, and optimize cold email campaigns in Instantly
• Own inbox health, deliverability, warm-up, and reply categorization
• Sync replies and lifecycle stages into HubSpot
• Build segmented audiences across lead, prospect, and customer stages
• Execute nurture, re-engagement, and expansion campaigns

🎯 Requirements

• 4+ years hands-on outbound, lifecycle marketing, or RevOps roles
• Direct experience executing email and CRM campaigns
• Experience supporting both B2B and B2C audiences
• Strong understanding of deliverability, segmentation, and channel tradeoffs
• Clear written communicator with bias toward execution
• Comfortable operating with high-level direction in a fast-moving environment

🎁 Benefits

• Competitive compensation
• Flexible, fully remote work environment
• Opportunity to directly influence pipeline and revenue
• Close collaboration with strategy, social, and GTM leadership
• Exposure to modern outbound, CRM, and AI-enabled workflows