Lifecycle & Retention Marketing Manager

📋 Description

• Execute, refine, and optimize multi-channel lifecycle communications at scale.
• Own test‑learn‑optimize roadmap and collaborate on campaign strategy.
• Coordinate with team to ensure learnings are used across verticals for global audiences.
• Focus on enterprise, B2C, academic subscribers, and registered users without a subscription.
• Scale messaging program while maintaining manageability and robustness.

🎯 Requirements

• Bachelor’s Degree in Business, Marketing, STEM or related field.
• 2-3 years experience managing automated lifecycle communications.
• Experience with Customer.io or other email systems (Iterable, SFMC, Braze).
• CDP experience preferred. HTML + Liquid for messaging personalization.
• Strong attention to detail; data-driven with SQL knowledge for reporting.
• Project management skills; self-starter with ownership.

🎁 Benefits

• Competitive compensation and benefits.
• Flexible working hours; yearly learning budget for conferences and training.
• Global retreats and home office equipment budget.
• Collaborative, international team with growth opportunities.