Manager, Lifecycle Marketing

📋 Description

• Lead Lifecycle Marketing pod for EX product family (Freshservice, ESM, D42, Firehydrant, Freddy AI)
• Own lifecycle and nurture strategy for 501+ Enterprise ICP and ABM tiering
• Define journey framework linking paid and ABM touches
• Build multi-touch attribution model with Analytics/Tooling teams
• Manage a small Lifecycle Marketing team and prioritize EX-wide nurture motions
• Collaborate across ABM, Digital Marketing, Content, Product, and Sales

🎯 Requirements

• 8–10+ years in B2B marketing, with lifecycle/nurture focus in global SaaS
• Experience scaling lifecycle programs for Enterprise ICP, ABM exposure a plus
• Hands-on with marketing automation (Marketo preferred) and CRM (Salesforce)
• Knowledge of multi-touch attribution and marketing analytics
• People management or readiness to lead a direct-report team
• Cross-functional collaboration skills across ABM, Digital, Content, Product, Sales

🎁 Benefits

• Inclusive workplace with flexible thinking
• Opportunity to build impactful lifecycle programs
• Base salary range: disclosed in Additional Information
• Competitive compensation; bonus/equity may be available