Manager, Lifecycle Marketing

📋 Description

• Lead lifecycle and nurture strategy for the EX product family across 501+ Enterprise ICP and ABM
• Define journey framework that connects paid/ABM touches and build multi-touch attribution model.
• Manage a smallLifecycle Marketing team and oversee nurture programs across the full customer funnel.
• Collaborate with ABM, Digital Marketing, Content Strategy, Product, and Sales in a matrixed org.

🎯 Requirements

• 8–10+ years B2B marketing in a global SaaS company, with lifecycle/nurture experience.
• Experience scaling lifecycle programs for Enterprise ICP; ABM-tiered models beneficial.
• Hands-on with marketing automation (Marketo preferred) and CRM (Salesforce); scoring, triggers
• Knowledge of multi-touch attribution models and marketing analytics.
• People management experience or readiness for first direct report.
• Strong cross-functional collaboration across ABM, Digital, Content, Product, and Sales; email

🎁 Benefits

• Hybrid role with onsite expectations 3x/week (Tue-Thu) at San Mateo, CA.
• Competitive base salary; bonus/equity may be available.
• Inclusive, diverse workplace; equal opportunity employer.