Manager, Lifecycle Marketing

📋 Description

• Lead lifecycle and nurture strategy for the EX product family in a 501+ Enterprise ICP and ABM
• Define journey framework that connects paid and ABM touches
• Build multi-touch attribution model and manage a small lifecycle team
• Collaborate with ABM, Digital Marketing, Content, Product, and Sales
• Oversee budget and KPI tracking for Lifecycle pod
• Represent Lifecycle Marketing in cross-functional planning for expansion initiatives

🎯 Requirements

• 8–10+ years B2B marketing, with lifecycle/nurture experience in global SaaS
• Experience scaling lifecycle programs for Enterprise ICP, ABM-aware
• Hands-on with Marketo and Salesforce, including scoring, triggers, data sync
• Knowledge of multi-touch attribution and marketing analytics
• People management or readiness for first direct reports
• Strong cross-functional collaboration across ABM, Digital, Content, Product, Sales

🎁 Benefits

• Hybrid role with onsite 3x/week in Downtown Boston, MA
• Base salary $135,000 - $165,000 USD
• Target bonus eligibility; compensation varies by location and experience
• Equity/bonus potential and inclusive, diverse workplace