Marketing Automation and Lifecycle Manager

📋 Description

• Improve workflow components across Marketo, Salesforce, 6Sense, Qualified, RingLead, Salesloft and
• Design, implement, and continuously improve automations for campaigns, lead management
• Partner with Campaign Operations, Demand Gen, and Sales stakeholders to coordinate effective
• Own data hygiene strategy and ongoing practices across marketing systems, including business rules
• Manage Salesforce workflow requests and enhancements in partnership with the IS team, including
• Lead end-to-end execution of high-impact, cross-functional strategic initiatives (e.g. lead-to-ARR

🎯 Requirements

• 5+ years of experience in marketing operations or marketing automation or a related role in a B2B
• Deep hands-on experience with Marketo, 6Sense and strong working knowledge of Salesforce workflows.
• Practical experience with lifecycle design, lead scoring, segmentation, campaign workflows.
• Strong problem-solving skills, attention to detail, and the ability to manage multiple priorities
• Experience supporting data hygiene and retention, privacy compliance and other operational
• Experience partnering with RevOps, Analytics, IT, or Privacy teams on cross-functional operational

🎁 Benefits

• Generous PTO & Holiday Schedule
• Parental Leave
• Progressive Healthcare Options
• Retirement Programs
• Opportunity for Education Reimbursement
• Commuter Offset (Specific locations)